company profile

Intelligent merchandise – products that create business solutions for you

Every day brings new advances in technology – making the possibilities for creating branded promotional products virtually limitless. But being able to put your logo on an item isn’t all it takes to make it a viable option. Creating intelligent merchandise that achieves your purpose, complements your logo and supports your brand profile means knowing exactly what you want to accomplish and how each product is going to help you do it.

Whatever you’re working toward, Giant can help you get there. No matter where you are on your business journey – from qualifying prospective clients, to corporate gifting, exhibiting at international trade shows and even creating corporate uniforms that your staff will actually want to wear – Giant will make sure that every step you take in your promotional marketing will be in the right direction.

Strategic promotional branding is about more than just handing out mugs and pens to customers – take a look at some other areas where Giant can help you to create intelligent merchandise that benefits your business:

Trade show merchandise – from ‘cheap and cheerful’ giveaway items to banners, balloons, carry bags and even major door prizes, using the right promotional products at trade shows is a fantastic way of distributing your message to thousands of potential clients.
Direct marketing items – making direct marketing work for you can be as simple as using innovative and attention grabbing items in your campaign.
Client appreciation and loyalty program gifting – everyone knows the old saying that it costs ten times more money to get a new client than it does to keep an old one. Showing your valuable clients that you appreciate them can be as simple as offering a thoughtful promotional gift that they’ll use and enjoy each day.
Uniforms and branded casual clothing that your staff will actually want to wear – uniforms and branded clothing don’t have to be ugly, uninspiring items that people would rather not put on. With a little imagination you can create fabulous branded clothing that people will happily wear, resulting in thousands of hours of free advertising!
Purchase incentives – people love getting something for ‘free’. Offering a special gift with purchase can be a cost effective way of boosting your sales, especially if the gift is well considered, functional and only available with your product.
Staff rewards and incentives – most business owners know that their employees are their most valuable resource. Statistics show that non-financial incentives are often more effective in increasing staff satisfaction and loyalty than cash bonuses – because they show your staff that you have taken the time to actually think about them.
Custom-made items – when you want something that’s really going to stand out and grab attention, you need something unique. Giant will work with you to design custom made items that will put you ahead of the competition.

And … if Giant’s assessment of your needs shows that they’ll actually work for your business, you can also get mugs and pens! Giant offers literally thousands of alternatives for your promotional products, but more importantly, you’ll benefit from the team’s passion for creating sensational marketing items that support and promote your brand. With access to the best suppliers in the world, top quality finishing specialists and an enviable industry knowledge, Giant has everything it takes to make sure that perfection becomes the standard you can expect.

Stuart Gordon, owner and marketing guru of Giant Promotions, has over 16 years experience in the promotional products industry both in Australia and overseas. His experience and reputation for getting jobs done right, on time and on budget means that you can rest assured that no matter what you need and how tight your schedule might be, Giant will make it happen. Wouldn’t you enjoy knowing that your project will be managed every step of the way, leaving you to take care of the aspects of your business that demand your attention every day?

Giant beginnings

Passion, vision and determination are three of the most vital factors needed for turning ideas into reality. Combine these with enthusiasm, expertise and an infallible ability to get things right and you’ve got the ingredients for spectacular success.

One man’s passion…

Born in Australia, growing up in New Zealand and spending most of his early adulthood in Hong Kong, Stuart Gordon’s experience in life, marketing techniques and the sales industry certainly had an international influence while he completed his marketing degree.

Conquering the Asian promotional materials market required an enormous amount of confidence and marketing intelligence – and was something that Stuart managed by the tender age of 25, gaining valuable experience in manufacturing, importing and exporting along the way. In 1995 he revisited his homeland on a sales trip and fell in love with what Sydney had to offer.

But it wasn’t until 1997, just over a year after relocating to Sydney, that Stuart was able to realise his passion and launch his Australian based company, Giant Promotions. Of the 2 500 or so companies in Australia that deal in promotional products, only around one quarter of them have undertaken the challenge to meet the stringent requirements in quality, innovation and service needed to become an Australasian Promotional Products Association member. Giant has been an APPA member since 2004, ensuring that you’ll receive the highest possible standards of quality, creativity and service.

With a desire to show that strategic and targeted promotional products can drive more new business than institutional marketing campaigns, and a dedication to making every production experience a fulfilling one, Stuart continues to guide the Giant Promotions team in creating stunning solutions for a wide range of industries.

As a marketing expert, Stuart knows that the difference between ‘warm fuzzies’ and products that will support your brand and drive new business is in the strategy. Arranging to have your logo placed on any stock standard item is one thing – and sometimes it works. Knowing what to do when it won’t work is another thing altogether. That’s where proven marketing and industry experience makes all the difference.

Great people

The culture Stuart created at Giant has attracted a group of dedicated professionals who all share his passion, commitment to excellence and pure enjoyment of creating fantastic intelligent merchandise. You might find your first experience with Giant is a little unnerving – great service and attention to detail can be a shock these days. But once you’ve spoken to the team a few times you’ll realise that it’s simply who they are and the way they do things. And because they’re all marketing professionals with industry experience, you never have to worry about the details. From completing your marketing brief with you, right through to sampling, production, packaging and delivery, the Giant team takes care of each step of your project, leaving you free to focus your attention on other areas of your business – which is where it needs to be.

Working with you, rather than just for you

Achieving the best solution takes more than just filling in a design brief and getting your logo right. It’s about becoming part of your extended team, getting to know your business inside out, being flexible enough to respond to your changing needs, and even knowing what you want before you do!

One of the biggest advantages of the Giant approach is that there are few hard and fast rules to restrict you. Do you want 150 caps in four different colours, all with your company logo? Fine. Have to have 5 000 frisbees in time for your union picnic day? You’ve got ‘em. Need one compendium for an advertising campaign photo shoot? It’s yours. Giant knows that what you need isn’t always going to fall within clearly defined parameters and minimum order limits – and that’s okay. Because as part of your team, Giant knows that it’s all about doing whatever it takes to ensure success.

A decade of industry experience – that’s Giant’s added value

Do you have a great idea, but want to know if it’s going to achieve the result you need without wasting valuable time and money? Giant has worked with a wide range of industries over the last decade and when it comes to promotional campaigns and products, the team have pretty much seen it all – they know what works and what doesn’t, have learnt that obvious ideas are not always (or even often) the best ones and that one really well considered product given to a targeted market can do more for your business than a thousand randomly distributed ‘throw away’ items. Because getting your message out there is not all that counts –getting your message to the right market at the right time and with the right impact is even more important.

Results that speak for themselves

Happy clients are the best advertising any company can hope for. Giant has worked with businesses from a wide range of industries, creating every product imaginable. But every business Giant has worked with has one thing in common – absolute satisfaction with both the service and the end product.

Take a look at what just some of the companies Giant has worked with have had to say about their experience:

I just wanted to drop you a quick note to thank you for the great service on the last project. I think the banners look fantastic and everyone here is very impressed. Given that most of the staff here are designers, it takes a lot to impress … but Giant really bowled them over.

You know, I used to hate organising branding items. Most of the companies that I dealt with were either late or got it wrong or could not work with our designers. But Giant Promotions are quick respond and reliably produce quality product on time and on budget … the real benefit being of course that you take a lot of stress out of my life!

Once again, many thanks for the great work and I am more than happy to refer business associates to you.

Andrew Cox Business
Development Manager
CADRE Design

Stuart and his team are great! I get quick responses to all of my queries. I can rely on Stuart’s professionalism and ‘can do’ attitude to always deliver the right product on time and within budget. We pride ourselves on the quality of our brand and I know that the products that Giant Promotions supply reflect that quality.

Brenda Borg
BP Solar

Without fail, every time I contact Giant Promotions for any promotional products I get a response within 24 hours. They deliver on time with no delays and are always willing to help when I have any queries. The quality of their products and printing is second to none and I know I can rely on them for whatever promotional products I need. I receive impeccable service from Giant and am happy to recommend them to others.

Sara Kaloz
Comminsure

The marketing industry is diverse and always changing. For the many years that I have been involved in this industry, when looking for quality promotional ideas and/or products, Giant Promotional Products is the company I turn to. I rely on their quick responses, resourcefulness and on-time deliveries. Whether your requirement is big or small, Giant is the company for anything promotional.

Kety Archer
Assistant Manager
Design Graphics Warehouse

I’ve been using Giant for a diverse range of promotional products and branded clothing for the last five years and they are absolutely fantastic to work with.

Stuart always delivers a sensational product at the right price and makes the whole process really easy. He and his team are extremely well organised and quick to present options you may not think of. They’re so quick to understand how your brand needs to be represented and what your logo will and won’t work on, and this makes a huge difference in turnaround times.

It’s great to do business with a company that you have a trusting, open working relationship with, which is why I keep going back to Giant.

Jody Ellem
Events Manager
Skandia

testimonial

We at THORN lighting use Giant Promotional Products. Nothing is too much trouble. They are always on time, and will be their best to meet our requirements. They will always bring samples out even if its out of normal hours. They will always make sure we get the best quality merchandise. The staff are always there to help.

Sue Nicholson
Marketing Assistant
Marketing Department
Thorn Lighting Pty Limited

Welcome to Giant Promotions